First Nationwide Study of Dentists and Facebook = Fail

Best Teeth - First Nationwide Study of Dentists and Facebook = Fail

Good morning. Today, I learned about Best Teeth - First Nationwide Study of Dentists and Facebook = Fail. Which may be very helpful for me so you. First Nationwide Study of Dentists and Facebook = Fail

A new nationwide study by Verasoni Ah Ha! (The explore arm of Verasoni Worldwide), of how dentists use Facebook to promote their convention reveals that dentists are at a loss on Facebook. Data from the study report that dentists do not yet understand how to leverage group media channels such as Facebook to engage patients; despite the patient's and consumer's growing engagement with this medium. The study concludes that dentists have not strategically positioned their practices on Facebook, nor have they focused on developing and growing their network.

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"There is a clear disconnect between the possible of the medium and its utility by dentists. Very few dentists truly understand how to leverage Facebook and other group media properties," said Abe Kasbo, Ceo of Verasoni Worldwide.

I knew this to be true from my own experience, but Wow! Pretty striking that dentists are so far behind the group media curve nationwide. There are practically 150,000 dentists in the U.S. That shape may authentically be on the low side too. To have only 229 dentists found with Facebook pages??? Again, Wow!

I don't know exactly what it is, but a good majority of dentists don't see their convention as an actual business. I guess it's the healing nature of the business, or that the general group sees it as a essential evil, like the Dmv and/or doing your taxes. But in my travels in the industry, I have found a authentically scary estimate of dentists who don't even have a computer, let alone a website. Unfortunately for them, their study does not contain much, if any company education. Things like personnel, payroll, provide administration and the like are new and unfamiliar to most. Adding another layer of company know how, like marketing, or should I say "effective" marketing, is a whole other ball of wax that they are afraid to tackle. Most dentists are more concerned, and rightly so, about giving the best dental care they can to their patients. They work intensely to fix teeth and improve dental health. Do you think they want to sit at a computer all night after playing in the area the size of a coffee cup all day??

This study shines a lively light on how small businesses and services are missing the boat on group media marketing. How many other condition providers such as chiropractors, podiatrists, or optometrists are lively in Facebook (or not)? What about the small businesses such as photographers, plumbers, house painters, electricians or home revision contractors? All of these businesses need to differentiate themselves some way or another so that they will catch a possible client's eye.
Don't get caught behind the curve like the dentists of the U.S.

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